What is purple alert?

Purple Alert is a concept developed by the National Center for Missing and Exploited Children to assist in locating missing children quickly and safely. It is a high-priority alert that is issued when a child is believed to be in imminent danger of harm or death.

Purple Alerts may involve the use of various communication channels such as radio, television, social media, highway signs, and mobile devices to alert the public about the missing child and provide information on how they can help in the search efforts.

In addition to raising awareness about missing children, Purple Alerts also serve to mobilize the community and law enforcement agencies to act swiftly in locating and recovering the missing child. The prompt dissemination of information through Purple Alerts has been shown to significantly increase the chances of finding a missing child unharmed.

Overall, Purple Alerts play a crucial role in helping to reunite missing children with their families and ensuring their safety.